Empowering Brand Consistency and Creativity Across UT Extension

In a concerted effort to enhance the visibility and coherence of UT Extension’s brand identity, I played pivotal roles in the creation and implementation of comprehensive marketing toolkits for both UT Extension and UT Extension Family and Consumer Sciences (FCS). My tenure as a state representative on the UT Extension Visibility Committee laid the foundation for this initiative, where collaboration with Tennessee Extension Agents and county representatives was key to identifying and fulfilling the resource needs of content creators across the state.

Strategic Collaboration and Resource Provision

Visibility Committee Engagement

As an active member of the UT Extension Visibility Committee for several years, I facilitated partnerships with Extension Agents and county representatives to assess and address the marketing needs within the Extension community.

Our collective efforts aimed at providing accessible, useful resources to support the development of consistent, on-brand marketing materials.

FCS Creative Content Leadership

In my role as the lead of the FCS Creative Content Team, I spearheaded the development and delivery of the department’s inaugural marketing toolkit. This toolkit served as a cornerstone resource, empowering team members with the tools needed to create cohesive and impactful marketing communications.

Worked diligently to ensure that each program developed within UT Extension FCS was accompanied by a unique branding guide, further promoting brand consistency across various initiatives.

Toolkit Features and Accessibility

The marketing toolkits were meticulously designed to include a wide range of resources, from branding guidelines and templates to best practices for digital and print communications, ensuring that all UT Extension employees could produce professional, on-brand content.

Housed on password-protected intranet sites, these toolkits were made exclusively available to UT employees, safeguarding the integrity of the brand while facilitating easy access to essential marketing resources.

Program-Specific Branding Guides

Recognizing the diversity within UT Extension FCS programs, we developed and branded each initiative with a distinct branding guide. This approach allowed for the customization of marketing efforts while maintaining a cohesive brand identity across the department.

The development of these marketing toolkits represents a significant advancement in the way UT Extension and its FCS department approach brand visibility and consistency. By equipping our teams with the necessary tools and guidelines, we have not only streamlined the marketing process but also reinforced the strength and unity of our brand across diverse programs and initiatives. This project underscores our commitment to excellence in communication and our dedication to supporting the Extension community’s efforts to engage and inform with clarity and professionalism.