Project Overview

For the up-and-coming band, The Ashes, I was tasked with capturing the essence of their music—laid back yet gritty, with an undercurrent of fun. This creative endeavor led to the design of a distinctive CD jacket and a series of three posters, all of which incorporate textures, photographs of lawn chairs, and carefully selected imagery to visually articulate the band’s unique sound and vibe.

Creative Process and Design Elements

CD Jacket Design

• The CD jacket serves as the first touchpoint between The Ashes and their audience, designed to intrigue and invite listeners into the band’s world. Utilizing a palette of earthy tones and textures that mimic the feel of a well-loved vinyl cover, the design evokes a sense of nostalgia and warmth. The centerpiece—a photograph of an empty lawn chair—suggests an invitation to sit down, relax, and lose oneself in the music.
• Typography on the jacket is intentionally rustic and slightly rugged, complementing the band’s gritty edge while maintaining legibility and stylistic coherence.

Poster Series

• Each of the three posters captures a different facet of The Ashes’ musical identity, while maintaining a cohesive look and feel that aligns with the CD jacket design. The lawn chairs reappear in various settings—a backyard under the stars, a sunlit porch, and a dusky, empty stage—each scene setting the tone for the kind of laid-back, immersive experience The Ashes’ music promises.
• Textured backgrounds and a consistent color scheme tie the posters together, with each one featuring bold, attention-grabbing titles alongside the band’s logo and details of their music release or upcoming shows.

Reflection

This project showcases my ability to translate musical vibes into visual art, creating a tangible connection between the band and their audience through strategic design choices. The use of textures, photography, and thoughtful imagery in the CD jacket and posters for The Ashes exemplifies my commitment to innovative and meaningful design in the music industry.