Strategic Publication Leadership | University of Tennessee College of Arts & Sciences
Overview
Led the strategic planning and collaborative development of the 2025 Higher Ground alumni publication — the first edition produced through a structured ideation sprint and cross-functional content strategy process.
The Challenge
Higher Ground had historically been produced through a more traditional editorial workflow. We needed to:
- Clarify narrative focus and tone
- Align stories with institutional priorities
- Strengthen experiential learning visibility
- Integrate digital and print storytelling
- Develop performance metrics to guide future content strategy
My Role
- Led a structured content ideation sprint to define theme, tone, and narrative flow
- Facilitated cross-team collaboration (writers, creative, digital)
- Directed story selection and alignment with college priorities
- Developed experiential learning promotion strategy within publication
- Partnered with digital team to launch first magazine-style web version
- Built a six-month content performance metrics framework
Strategic Impact
- First collaborative sprint model for annual publication
- First fully integrated print + magazine-style web experience
- Clearer narrative arc across stories
- Stronger alumni storytelling alignment
- Established measurable content performance strategy
View the Publication
https://artsci.utk.edu/higher-ground-spring-2025/
Higher Ground Magazine 2025 showcases the momentum, impact, and innovation defining the UT College of Arts and Sciences. This year’s edition reflects a collaborative vision—bringing together alumni voices, faculty insight, and student experiences that illustrate how arts and sciences education prepares graduates to lead across industries and communities.
The 2025 edition highlights experiential learning, interdisciplinary research, and the real-world outcomes shaping today’s students. From hands-on research opportunities to global engagement initiatives, Higher Ground Magazine 2025 demonstrates how the college connects academic excellence with practical impact.
For the first time, this edition was developed through a cross-functional ideation sprint, aligning storytelling strategy, creative direction, and digital execution. In addition to the print publication, readers can explore a magazine-style web experience designed to expand reach and accessibility.
Whether you are an alumnus, prospective student, faculty partner, or donor, Higher Ground Magazine 2025 offers a window into the ideas and people shaping the future of the arts and sciences at the University of Tennessee, Knoxville.
Explore the stories. Meet the changemakers. Experience Higher Ground.