In my first 6 months leading the Strategic Marketing Team for the Office of Communications and Marketing in the College of Arts and Sciences for the University of Tennessee, Knoxville, I led transformative initiatives to align departmental efforts with institutional goals, streamline operations, and enhance engagement across diverse platforms. These efforts reflect a commitment to strategic alignment, operational efficiency, and measurable impact.

Our Value Add

The Strategic Marketing Team drives the College of Arts and Sciences (CAS) communication and branding efforts. By aligning departmental and college-wide goals, we ensure cohesive messaging, enhanced visibility, and streamlined processes to maximize impact. Our work directly supports student engagement, faculty promotion, alumni outreach, and enrollment growth.

Key Achievements:

• Strategic Leadership: Developed and implemented the college’s overarching marketing and communication strategies, aligning divisional and departmental initiatives with institutional objectives to ensure consistent messaging and brand cohesion.

• Process Optimization: Streamlined internal workflows by enhancing tools like the CAS Hub (intranet) for news, announcements, and events; implementing tracking systems for newsletters and marketing metrics; and refining the email marketing strategy to improve efficiency and outreach.

• Content Innovation: Launched high-impact content initiatives, including educational campaigns, faculty and student spotlights, and creative resources such as course promotion packages and style guides, increasing visibility and audience engagement.

• Collaboration and Engagement: Strengthened partnerships across departments, advancement teams, and event managers to drive integrated strategies, improve event coordination, and elevate the college’s public presence.

• Operational Excellence: Introduced recruitment-focused designs, targeted email campaigns, and tools for articulating degree value and interdisciplinary opportunities, positioning the college for future growth and success.

• Innovative Content and Creative Resources: Laid the groundwork for targeted recruitment materials, style guides, promotion toolkits, and a project alignment spreadsheet to ensure consistent branding, strategic goal alignment, and measurable outcomes for the upcoming enrollment cycle and beyond.

• Improved Metrics and ROI Tracking: Implemented tracking systems and streamlined news flow to internal communications platforms, enhancing content visibility, alignment with college goals, and data-driven decision-making.

These accomplishments underscore my ability to lead cross-functional teams, innovate strategic processes, and deliver impactful communication initiatives that support institutional priorities and foster a culture of collaboration and excellence.