A good value proposition should be clear, concise, and specific. The key to specific, authentic, and audience-centered value propositions that attract and engage potential customers effectively can be summed up in the following equation:

Value Proposition = (Target Audience Needs + Goals) + (Company Features ➜ Customer Benefits) + Unique Differentiators + Expected Outcomes 

VP = T + (C ➜ B) + D + O

• Understanding your Target audience’s needs and goals.
• Mapping your Company’s features to the Benefits they provide to customers.
• Highlighting your Product’s Differentiators that make it unique.
• Articulating the Outcomes customers can expect by choosing your Company.

This approach emphasizes that a compelling value proposition should balance all these elements to effectively communicate a company’s value to its prospective customers.